Phelta
Art direction
Project manager
Headless shopify
Edition
Branding
Social media
Print campaign
Motion design
Mixed media
Phelta is a self-produced 4-track EP built around childhood dream-places that quietly fade away as adulthood settles in,
making these places real, and sharing them to the world.
The project inverts the usual order of things: each imagined place was drawn first, then translated into a track, image coming before sound rather than illustrating it afterwards.
Every visual element was produced entirely on a pen plotter, drawing rather than printing,
so that no two objects ever come out quite the same.
That same pursuit of uniqueness carried into the release itself:
120 individually numbered vinyl records and 120 CDs, no two alike, entirely self-produced
in my bedroom
